Blog
What we write about branding, design, software and digital marketing.
We walk you through the basic steps of running Instagram and Facebook ads, from choosing a campaign objective in Meta Ads Manager to audiences, creative and setting up the Pixel and Conversions API, along with the most common mistakes.
Email marketing is how you reach your own audience without a middleman. We cover consent rules, building and cleaning your list, content and design, reaching the inbox and measurement, with practical tips.
When customers make up their minds in front of a shelf or a screen, your packaging is the only thing doing the talking. We explain how good packaging contributes to sales, from shelf impact and information hierarchy to materials and the e-commerce box.
Google Business Profile is your shop window on Google Search and Maps. We walk you through creating and verifying your profile, categories, opening hours and photos, managing reviews, posts and connecting it to your website.
We explain the differences between a mobile app and a mobile-friendly website, when each one makes sense, the development and maintenance effort involved, and the questions to ask before you decide, with examples.
When customers can't touch your product, the photo speaks for it. We have gathered what to watch for in product photos, from white backgrounds and lifestyle shots to lighting, angle sets, retouching and file delivery.
A good catalogue speaks for you in a sales meeting. In this catalogue design guide we walk you through what to watch for, from the content plan and grid layout to print preparation and multilingual catalogues that are easy to update.
We explain, with examples, when off-the-shelf software is enough and when you need custom software, how to calculate the real cost, what to pin down in the contract and how to run the project step by step.
We walk you through the steps to finding the right brand name: what makes a good name, ways to generate ideas, shortlisting, trademark searches, domain and social media checks, and testing with a small audience.
Next step
Tell us what you want to build, and we will work out together which layers it needs.
Let's talk about your project